It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 10, the conversation continues as CrossFit Inc.’s Tyson Oldroyd discusses integrating food challenges into nutrition programs with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit Low Oxygen.

Christensen touts the benefits of balanced challenges that are neither too long and intricate nor too general.

Cherie, after acknowledging that she is sometimes wary of food challenges, emphasizes the importance of framing them as lifestyle changes rather than temporary fixes.

Burke reflects on what has made food challenges successful in his community in the past. He claims the best ones brought athletes together while teaching them new skills in the kitchen.

“People became friends and at the same time learned to cook,” he explains.

Oldroyd notes that effective food challenges can lead to visible changes in affiliate members.

These changes are important, he says, because “the results of your members are your marketing, and they’re a direct reflection of you and your programming.”

Video by Mike Koslap.

4min 54sec

Additional reading: “Eschewing the Fat” by Andréa Maria Cecil, published Feb. 3, 2015.

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