It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 1, CrossFit Inc.’s Tyson Oldroyd sits down with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit Low Oxygen, who share what they’ve learned about owning and running affiliates over the years.

“We’re the product,” says Cherie Chan, who opened CrossFit Verve in 2008. “You’ve got to put money and attention into your product, which is your trainers.”

Other topics up for discussion include the importance of continuing education and understanding the moral obligation that comes with handling clients’ health and wellness.

Video by Mike Koslap.

4min 16sec

Additional reading: “Class Action” by Hilary Achauer, published May 4, 2016.

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