Without passion for what I do, I would have closed down a long time ago. I get a lot of questions about starting a facility similar to my own, so here is some advice I wish someone would've given me years ago.
In the realm of strength and conditioning, you are always selling yourself to administrators, athletic directors, sport coaches, your boss, athletes, recruits, and everyone else around you. Will they like what they see?
With the exponential growth of the fitness industry over the past 20 years, the roots of elitefts still hold strong: a foundational trunk of knowledge sprouting enough branches to accommodate nearly every training discipline imaginable.